Thanks for the transparency of things such as Google Reviews, Facebook and Instagram, customers can now get an accurate picture of just about any brand. They can scroll through reviews from customers left even a minute ago and make an informed decision about whether they want to buy from that brand.
You can use the power of online reviews to do the same when locating a trustworthy and quality jeweller. This is so important as the higher the price of the item, the more research you’ll want to do to buy with confidence. Somewhere like, Diamonds.co.nz in New Zealand for example, have acquired such a strong reputation over the years. They are eager to shout about it so customers can easily see what our customer says about us.
You want to get into the habit of searching for reviews and testimonials before you settle with a jeweller. Here’s how you’re going to do it.
Using Online Reputation to Find A Quality Jewellery Shop
Check the National Association of Jewellers
First things first, you may want to turn to an official source such as the NAJ. Doing so will give you the fundamental consumer advice and should contain a list of every jeweller that is GIA certified. Another place you can check is the GIA official website where you can find everywhere that sells certified diamonds. This should put your mind instantly at ease as you know they have been checked in a professional lab and graded by professionals.
Check their website
Their website should have testimonials. The only thing is, customers often find Google reviews more unbiased and therefore more trustworthy. To get a good and accurate view, its best to check on both. See what the website says but also have a read through recent reviews and see what customers are saying.
See what social media says
If you can do any snooping on sites such as Facebook and Instagram, this will be really helpful. This will give you an unedited view of what people are saying about any given jeweller and their service. You can also chat to their customer service agents and be replied too promptly depending on the retailer and how big they are.
Search for positive word of mouth
Even though this can be done offline, you can also search on jewellery forums for feedback on the retailer and how they have treated past customers.
Doing all of the above should give you an accurate perception of the jeweller. The more sources you can scan through for reviews, the more realistic your overall takeaway will be. Moreover, there is nothing like going to a jeweller in person and seeing for yourself. Go armed with questions so you can see how they react and whether they are telling you helpful information to aid the buying process.